Subaru Sales May 2023 | Subaru Outback Forums

Uh Oh…. People are buying houses instead of the fancy new intersection…. Year to date Outback sales just passed the crossover.

come on desert crosstrek – gotta get those numbers!

June 1, 2023, Camden, NJ –

SUBARU OF AMERICA, INC. MAY SALES INCREASE 28 PERCENT

  • Ten consecutive months of annual month-over-month growth

Subaru of America, Inc. (SOA) today reported sales of 54,531 vehicles for May 2023, an increase of 28.2 percent compared to May 2022 (42,526). SOA also reported year-to-date sales of 248,924, an increase of 12.8 percent over the same period in 2022.

“We want to thank our dealers for going above and beyond in this tenth consecutive month of sales growth, with a 28% increase over May 2022,” said Jeff Walters, President and Chief Operating Officer, Subaru of America. Inc. “Subaru and our retailers are committed to building lifelong relationships with our customers, and we are thrilled to see this reflected not only in sales figures, but also in accolades such as earning the number one ranking for customer satisfaction with dealership service among mass market cars. Owners in the JD Power 2023 US Customer Service Index (CSI) Study.”

In May, the Outback was the top volume performer with 17,146 vehicles sold. BRZ sales for May 2023 were up 217.4 percent compared to the same month in 2022, while the Impreza posted a 126 percent increase in May. Forester sales for May 2023 were up 92.5 percent, and Ascent sales were up 20.4 percent compared to May 2022.

“Heading into the summer, our sales momentum continues and we significantly exceeded our May 2022 results,” said Troy Poston, Senior Vice President of Sales. “As the road trip season begins, our adventure-ready vehicles and the Subaru Wilderness lineup continue to capture the imagination of consumers looking to explore the open road.”

Carline May-23 May-22 % Chg May-23 May-22 % Chg
MTD MTD MTD YTD YTD YTD
Ascent 6505 5402 20.4% 27252 25,328 7.6%
BRZ 638 201 217.4% 2130 1470 44.9%
Crosstrek 10,456 9894 5.7% 62,328 59,374 5.0%
FORESTRY 10,582 5496 92.5% 50641 42,984 17.8%
Impreza 3939 1743 126.0% 16,337 12202 33.9%
Legacy 2058 2,392 -14.0% 9613 10,309 -6.8%
Outback 17,146 14724 16.5% 65,178 64206 1.5%
Single 436 0 0.0% 2398 0 0.0%
WRX 2771 2674 3.6% 13,047 4747 174.9%
TOTAL 54,531 42.526 28.2% 248,924 220 620 12.8%

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